Lite n’ Easy Digital Campaign
Summary
To increase brand awareness and trust within the target audience, Lite n Easy required an integrated digital strategy that would encourage online engagement with the brand resulting in increased brand trust and ultimately increased sales results.
Covering multiple platforms, the Summer 2014 national campaign takes Lite n Easy’s existing brand values and applies them to the digital stage.
Consumer Insight
Lite n’ Easy empowers people to spend their time more enjoyable by taking the stress out of diet preparations.
Big Idea
The easiest diet is the best diet – Lite n’ Easy is ‘so easy’.
Strategy
The campaign involves three major elements designed to meet the three major objec@ves:
- Traffic Building: A high reach, high frequency OOH and online (Facebook advertising) campaign intended to drive people to the app/website and boost brand recogni@on.
- Effective engagement: Development of a compelling, user-orientated smart phone app designed to streamline the ordering and information-search process.
- Social influence: Reach and engage with existing and potential customers on social media to establish strong channels of communication with audience for ongoing engagement.